My commitment to message, audience, originality and detail in the design process also translates well to me creating either a logo or an entire brand identity for your company. The Penny Loafers, a southern gospel a cappella group based in Kentucky, contacted me desiring to create a comprehensive brand identity that would set them apart from traditional southern gospel groups. The new brand was a success that helped the group obtain a national promoter and a new record label. The group increased concert bookings 20% and went from audience sizes of around 150 to 200 people to audience sizes of 3,000 to 4,000. Here are some “before & after” samples.
I love doing rebranding work for organizations and helping them develop fresh brand identities. For First Baptist Kettering in Ohio, the challenge was unifying the main logo, values and ministries under one design umbrella. The client stated that the successful rebrand has motivated church administration to up their game in public communication pieces and has allowed the multi-generational ministries to be connected under one solid visual identity (which in turn helps connect the members to the vision of the church). They also noticed a 15% increase of giving from the congregation. Below are some “before and after” samples of the work I did for First Baptist Kettering (FBK).
For Arbor Church in Dayton, Ohio, the church was moving locations and changing their name and needed a new brand identity to accompany the name change. The client stated that the new brand has improved the visual identity and presence of the church and has been an excellent tool for connecting the surrounding community with Arbor Church. Below are some “before and after” samples of the work I did for Arbor Church.
I enjoy the puzzle of marrying image and type, and did extensive layout and promotional work for the theatre shows at Wright State University for several years. Here is design and layout work I did for the show Sondheim on Sondheim for the Wright State University Department of Theatre, Dance and Motion Pictures.
I have a firm foundation in traditional fine art and illustration. I love the immediacy of putting pencil to paper and creating. My design work starts in the sketchbook. As graphic designer for Wright State University’s Department of Theatre, Dance and Motion Pictures for over 12 years, I did digital illustration work for posters, flyers, brochures, print advertisements and programs. Each show had its own identity and required research before jumping into the illustration process. Because each illustration was customized to the message and the audience, I didn’t become a slave to one particular style of illustration.